Have you finally achieved your dream of owning a handmade jewelry business? So, what’s next? How do you plan on generating new leads? By now, you must have realized that the jewelry market is highly competitive, and no matter how good your product is, you need a strong marketing plan to steal the limelight from competitors.
If you are a business owner operating on a low budget but still need to improve your brand presence, this blog post is for you. We have compiled the most effective methods for traffic generation, brand development, and revenue growth.
Benefits of investing in promotions for your jewelry business
Some of the significant benefits of promoting your handmade jewelry business include:
- Major brand awareness: Now, more people know about your brand.
- More sales: The website traffic increases, and you will enjoy more sales.
- Stay relevant: With consistent marketing efforts, you stay in customers’ minds.
- Better Google ranking: Your website appears at the top of Google searches when potential customers search for the best jewelry near them.
- Build relationships: Customers feel appreciated and stay loyal to your brand.
- Direct Feedback: You’re in direct contact with the customers, so you get first-hand information about their likes, dislikes, and expectations from the brand.
Seven promotional ideas for a jewelry business that work
Here are 7 best promotional ideas to stay ahead of your competitors:
1. Create aesthetic designs online
Visibility drives sales. It would be best if you had aesthetic graphics for your business. Don’t worry if you’re not a pro in Photoshop; numerous other online platforms let you design creative marketing content in the blink of an eye.
Small business templates on PosterMyWall allow you to create creative flyers and graphics that match your brand essence. You can distribute those flyers at local events and cafes or partner with other businesses to promote them in their shops. You can even use these designs to promote your handmade jewelry on your social media pages.
2. Build a simple yet effective website
Whenever people decide to buy something, they check out that product or service online. Therefore, having an optimized website allows your website to appear in the top search results when a potential customer searches for handmade jewelry.
Your website allows consumers to purchase from the comfort of their homes since it functions as a 24/7 virtual store. You can quickly create an amazing website with tools like Wix or WordPress. These websites are easy to operate and maintain, giving you total leverage to manage this online store independently.
3. Leverage social media marketing
Social media offers a golden opportunity to attract potential customers. It is a cost-effective way to promote your products without spending a penny. Build a community on Instagram and Facebook, and utilize Pinterest to showcase your products through stunning visuals.
Ensure you have the same logo, brand name, and branding across all social media platforms and websites. It will allow users to recognize your brand while browsing on different platforms.
4. Collaborate with influencers
Do you know influencer marketing is the next big hit in promoting a small or big brand? Collaborating with influencers to promote your brand gives your content a fresh perspective, and you get quality content to post on your social media platforms.
If you have little budget, use micro-influencers with a small but engaging following. You can offer product giveaways or sponsored posts to these influencers, and the influencers give their reviews and recommendations about your product.
5. Participate in local craft fairs and markets
Meet your customers face-to-face by pitching at exhibitions, local fairs, and festivals. Stay updated about local fairs or trade shows in your community, and set up a cute booth to allow customers to interact with your business. These events often attract shoppers explicitly looking for unique, handmade items. Create attractive signage and promotional content like business cards using customizable templates.
6. Create engaging content
These days, content is the king. The better the content, the more sales you can generate. Fortunately, you can start with little or no budget.
For instance, if you have a website, start uploading blog posts on jewelry-related content, like tips on taking care of your jewelry, fashion advice, or trending jewelry ideas featuring your products. Investing in video content is like a cherry on top. Viewers love seeing video content that gives styling ideas about handmade jewelry items.
7. Utilize email marketing
It allows you to connect and promote your upcoming products and discounts with loyal and new customers without spending a dime. These regular emails serve as a constant reminder to your targeted audience about your brand offering and upcoming deals and discounts.
Keep your emails fun and attractive. Use interesting subject lines and add calls to action such as “Buy Now” or “Check out our latest collection.”
Bottom line
Whether you have an online store or a local shop, promoting your handmade jewelry business should only drain a portion of your budget. Choose the marketing ideas from the above that match your business goals and customer demand.
However, make sure all your marketing content is top-notch and engaging. Use high-quality images and videos, create attractive flyers, and post quality blog content. Quality content will show your professionalism and dedication to work, allowing customers to trust your brand more.
