In this modern, technology-focused age, websites are a critical element of every business. This is particularly true for the competitive world of real estate. Think of your website as an extra staff member, only that they work 24/7 and have the potential to vastly increase your leads and business when working effectively.
According to the National Association of Realtors, 90% of home buyers looked online during their home buying process. This fact highlights the role of a properly-functioning and up-to-date website for your real estate business.
In this blog post, we will look at four different ways to make your real estate website more appealing to home buyers.
1. Make It Visually Appealing
Studies show that users rate a website within 50 milliseconds of opening the home page. If they don’t like what they see, they will leave and take their business elsewhere.
Having a website that is well laid-out and visually aesthetic is important, particularly for an industry like real estate. Filling your website with relevant and high-quality content, including photos and videos, is more likely to attract and keep users’ attention.
2. Include a Blog
Having an active blog on your website not only helps to increase traffic but it also a rapport with users and sets your business out as an industry expert. When a home buyer finds the information they were searching for on your website, they will feel more confident about contacting your business. Studies show that businesses that blog receive 55% more website visitors than those that don’t.
3. Make It Informational
Serious home buyers want to know as much about available houses as possible. Providing this information in a thorough manner, with attention to detail and relevant content is key.
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4. Make Contacting Easy
An effective website should be about driving visitors to contact the business directly. Creating convenient contact forms allows interested parties to express their interest and set up a future discussion. The information provided in contact forms is also useful for your records.
Contact forms should be simple and focus on organizing a follow-up discussion, whether over the phone or in person. Other contact details, such as office contact numbers and emails, as well as opening hours, should be clearly displayed on your website.
Reap the Benefits of an Effective Real Estate Website
The best real estate websites are ones that are aesthetic, fast-loading, informational and knowledgable, promote making expressions of interest, and full of relevant and high-quality content. Ensuring that your website is routinely updated with relevant informational is another important consideration.
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